Brand Republic

Brand Republic
brandrepublic

How To Build Your Total Brand
Five steps to securing long-term revenue and business value

Learn how to maximize the value of your brand, and your business. This Manual will give you a structured step-by-step approach to unlock the potential of your brand. You'll build a stronger brand, creating secure long-term income and increasing the value of your business...

Here's what you'll learn

1.	How to better understand your brand, and the five ways it can create value for your customers (and other stakeholders). Discover the 'value exchange' that will build your brand and your business.
2.	The six principles of brand management: use them as the basis for the 'principled decision making' that will help toa ensure your success.
3.	How to organize yourself for brand management success: your brand management, business and marketing objectives are all inter-related. Learn how to identify the scope of your brand management work, establish your team, and set your initial objectives.
4.	How to discover your current brand (and why that's important): learn how to structure your 'brand statement', how to identify and prioritize your stakeholders, gather and interpret the required information, and understand your current brand.
5.	How to define your desired brand: discover the five characteristics of all strong brands. Use this understanding to evaluate your own thoughts, as you work through the tasks required to define your desired brand.
6.	How to deliver your total brand experience: use the BuildingBrands tools to focus your brand management activity so that everything you say and do builds your brand. You'll be strengthening your position in the marketplace, securing revenue and increasing the value of your business.
7.	How to keep your brand on track for success: learn how to prepare for the future, and how to ensure your ongoing success.

How is this Manual different from other branding books you've read?

This is the only brand management Manual to combine:

1.	A simple process: The Manual guides you through a 5-step process and clearly identifies the tasks within each step.
2.	A total brand perspective: The Manual doesn't just deal with the 'signs and symbols' of your brand. It helps you understand every aspect of your brand and how to build it into an asset for your business.
3.	'Consultant Comments': Insights into how the process works for different types of businesses.
4.	Practical Worksheets: The key tasks you need to undertake to increase the value of your brand.

Start getting results straight away

You'll get instant access to the manual. We'll give you a username and password automatically, as soon as you make your purchase. Start using it right away!

Online access to 'How To Build Your Total Brand ' for just US$29.50

The How To Build Your Total Brand' manual is available online, as a pdf file.

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About the author

The author is the Founder of BuildingBrands and the author of all the material on this site. He has worked with managers from companies large and small, to help build stronger brands. International brands that have benefited from his work include: American Express, BT, Cathay Pacific, Danone, Heineken, Lee Jeans, Nissan, Oracle, Pantene, Porsche, Singapore Airlines, WeightWatchers and Wrigley's.

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Here's what buyers have said...

"Using the Manual has focused my thinking and has enabled us to clearly define and communicate what, as a company, we are really all about."
Keith Moody
Creative Director & Founder
The Critical (i) Limited

"Colin has extensive knowledge of how brands impact on business performance, and his resources have been invaluable to me".
Jeremy Orritt
Founder, Director
OMJ Media

"The Manual has helped me clarify the issues and establish specific action points for taking the business forward."
Anthony Brophy
Managing Director
H. R. Solutions (Int'l) Ltd.

Still not sure?

If you are not completely satisfied we'll give you a full refund. Simply email us using our Contact Us form, with your name and date of purchase. We'll refund the full value of your purchase, direct to your credit card. No questions asked.